2024. szept. 9.
In the heart of Villány, the Günzer Family Estate thrives, where father and son work hand-in-hand to craft and market premium wines. The estate has always been known for its pure winemaking processes, which now combine the latest technologies to enhance the unique character of Villány’s wines. Recently, however, the Günzer family has found a new path in the wine world: making their portfolio more transparent and easier to understand.
Norman Günzer: "Easier Navigation in the Wine World"
"For me, it's crucial that consumers receive clear information about wines. Today, there are so many different varieties on the shelves that customers are often unsure: which wine will disappoint, and which one will truly please them? That's why I want our wine communication to be clearer and more understandable," says Norman. To this end, they have introduced labels on the back of their bottles, which instantly highlight the most important characteristics of the wine.
"On our new website, consumers can access more detailed information about each bottle via QR codes, including grape selection, cropload, and vineyard selection."
This approach ensures that consumers know exactly what to expect from each bottle, guaranteeing value for money and reliability. These wines reflect not only the excellence nature provides but also the expectations modern wine consumers increasingly value—transparency. The new philosophy aims to ensure that each bottle faithfully communicates Villány’s unique character, carrying the region’s flavor profile to the market with clarity.
The Pillars of Winemaking
The Günzer Family Estate philosophy is built upon several key pillars, each contributing to their goals:
Family-Owned Winery: Family ownership provides a sense of security and consistency. This direct control ensures that each bottle reflects the family’s dedication.
Vineyard Selection: The winery distinguishes three new categories to emphasize transparency:
CLASSIC: Wines that preserve Villány's winemaking traditions, offering excellent quality and an everyday experience.
TERROIR: These wines capture the uniqueness of Villány’s terroir, offering authentic and rich flavors, complemented by elegant barrel usage.
SINGLE VINEYARD: Wines from the best vineyards, reflecting the unique microclimate and soils, providing a pure and complex Villány wine experience.
Hand Harvesting: The Günzer Family Estate exclusively employs hand harvesting, ensuring only the best and ripest grapes make it into the winery.
Grape Selection: After hand harvesting, a special sorting machine further refines the grapes, removing any unwanted elements that could negatively affect the wine.
Villány DHC: The estate believes in Villány’s closed origin protection system, helping wines communicate clearly and securely in international markets. The system assures consumers of the wine's quality, knowing that it has undergone strict quality control.
Sustainability: The family is committed to sustainable farming, recognizing that future generations also want to harvest the fruits of tomorrow. They take several steps to remain in harmony with nature over the long term, using sustainable practices.
Looking Ahead
The success of the Günzer Family Estate demonstrates that respecting traditions while embracing modern innovation, along with clear and understandable communication, is essential for wineries in today’s competitive market.
"We believe that through our commitment to quality and continuous improvement, Villány wines can earn the trust and recognition of consumers not only in Hungary but around the world." - Norman Günzer