Summer has officially started. This time from Szeged.

This time, we’re not writing from Villány, but from Szeged.

We basically moved here for ten days because of the festival, and after the first weekend, you can already feel how much people were craving this whole summer atmosphere.

Finally the weather is good, the streets are full, music is everywhere, concerts are running all day and night, and by the evening it’s almost impossible to find a free table. Thousands of people moving around constantly, and the whole city has that kind of energy that, honestly, I think many people have missed for quite a while.

Now the second weekend is coming, and we’re bringing something new with us as well.

This became Lezser On Ice.

We spent quite a lot of time thinking about how to create something truly summery without losing what Lezser stands for. We didn’t want overly sweet or overcomplicated drinks — we were looking for something lighter, fresher and easier to enjoy.

That’s how our two wine coolers were born: Flow and Sunset.

Flow became the lighter white version. Chilled, served over ice, made for long festival evenings.

Sunset is our slightly bolder move. A red wine based summer version, also served cold. We know it sounds a little unusual at first, but that’s exactly why we wanted to show that red wine can also work in a lighter, refreshing summer style.

And based on the first reactions, people seem very open to it.

Lezser On Ice honestly doesn’t want to be more than what it is:a refreshing summer wine cooler before a concert, between two conversations, or somewhere in the middle of a long summer evening.

Right now, this is exactly what we feel all across Szeged as well. People finally want to be outside again, meet each other, laugh a little and simply enjoy summer.

And we’ll still be here for a few more days.

So if you’re around, come and try Flow or Sunset — we’re curious which one will become your summer favorite.

Thank you for following us and reading our stories.

Pure flavours. Caring hands.

Norman Günzer